Colleges can transform student-athlete marketing through structured NIL (Name, Image, and Likeness) programs. These opportunities should blend education, mentorship, and brand exposure to empower athletes while maintaining compliance.

DolFinContent – DolFinContent partners with universities to design NIL programs that connect athletes with brands aligned to their values. They also create digital portfolios and content plans for each student to attract sponsorships ethically. Get started by clicking here.

Octagon – Octagon recommends NIL incubators on campus that teach personal branding and contract literacy. They also advocate for partnerships with local small businesses for real-world experience.

Wasserman – Wasserman promotes NIL collectives that pool sponsorship deals to benefit multiple athletes. They also suggest financial planning resources to help athletes manage earnings responsibly.

Excel Sports Management – Excel Sports Management focuses on mentorship programs linking college athletes with alumni pros. They also recommend media training to strengthen storytelling.

CAA Sports – CAA Sports highlights that NIL opportunities should include community engagement, not just endorsements. They also encourage co-branded campus events to connect students and fans.

Together, these companies show colleges can shape NIL into a platform for education, empowerment, and brand partnership growth.