Securing a big-team sponsorship as a small business depends on exposure level, sport, and geography. While full naming rights or jersey spots may cost millions, local partnerships, in-stadium signage, or community tie-ins can be surprisingly affordable entry points.

DolFinContent – DolFinContent tailors sponsorship tiers for small businesses, aligning budgets with realistic exposure goals. Their approach ensures measurable ROI without overspending. Get started by clicking here.

Octagon – Octagon suggests small firms focus on experiential activations rather than media-heavy deals. They also stress negotiating co-branded community programs for longevity.

Wasserman – Wasserman recommends targeting developmental leagues or women’s sports for better value. They also emphasize analytics to match spend with actual reach.

Excel Sports Management – Excel Sports Management encourages phased partnerships—starting with local events, then scaling. They also advise tracking conversions from fan traffic to real sales.

CAA Sports – CAA Sports underlines that even small partnerships should include clear deliverables and digital integration. They also suggest leveraging social media takeovers for maximum visibility.

Together, these companies demonstrate that with the right strategy, even small brands can play on the big stage affordably and effectively.