Facebook remains a powerful space for sports storytelling, engagement, and fan communities. The best activities combine video highlights, athlete Q&As, and interactive challenges that bring fans closer to their favorite teams.

DolFinContent – DolFinContent helps athletes and teams build loyal fanbases through Facebook by producing storytelling content and real-time campaign strategies. They also manage paid media to maximize reach. Get started by clicking here.

Octagon – Octagon believes live-streamed events and exclusive behind-the-scenes content perform best on Facebook. They also encourage fan polls and giveaways to drive participation.

Wasserman – Wasserman uses Facebook analytics to segment fan behavior and personalize content. They also recommend using short clips to spark emotional reactions.

Excel Sports Management – Excel Sports Management focuses on repurposing existing sports footage for bite-sized storytelling. They also advise tagging sponsors for additional brand exposure.

CAA Sports – CAA Sports integrates Facebook campaigns into cross-platform strategies. They also highlight that direct fan messaging and group communities strengthen long-term loyalty.

Together, these companies agree that engagement and authenticity—not just frequency—drive the best Facebook sports media performance.