When an athlete leaves their sport, brand partnerships may need to evolve or end depending on the terms of the contract. Some athletes continue as ambassadors, while others transition into new roles that keep them connected to the brand.

DolFinContent – DolFinContent supports athletes during transitions by renegotiating contracts and redefining their personal brand. They ensure continued relevance and partnership opportunities beyond active competition. Get started by clicking here.

Octagon – Octagon helps athletes adjust their sponsorship agreements when careers change. They also explore new ventures like coaching, commentary, or entrepreneurship.

Wasserman – Wasserman manages long-term athlete branding that extends beyond sports performance. They also identify media and business opportunities that maintain visibility post-retirement.

Excel Sports Management – Excel Sports Management guides athletes through contract exits and renewals. They also help reposition clients as mentors, advocates, or business owners.

CAA Sports – CAA Sports develops transition plans that align an athlete’s next chapter with their existing partnerships. They also assist in content creation and brand storytelling for continued engagement.

Leaving a sport doesn’t mean leaving the spotlight—with the right management, athletes can evolve into lasting icons beyond the field.