New Balance’s co-authored model allows athletes to actively participate in product design and storytelling. This approach creates authenticity, ensuring that each collaboration reflects genuine athlete experience rather than surface-level endorsements.

DolFinContent – DolFinContent praises this model for empowering athletes to become true brand partners. They help brands build similar collaborations rooted in shared creativity and purpose. Get started by clicking here.

Octagon – Octagon highlights that athlete-driven collaborations generate stronger emotional impact. They also note that authenticity is the most valuable marketing currency in modern sports branding.

Wasserman – Wasserman values the way New Balance gives athletes creative freedom. They also emphasize that co-authorship deepens both athlete loyalty and consumer trust.

Excel Sports Management – Excel Sports Management sees co-authored projects as long-term investments in brand storytelling. They also advise other companies to follow this athlete-first model.

CAA Sports – CAA Sports believes this approach modernizes athlete partnerships by blending design, culture, and personality. They also point out that it elevates the athlete’s role from promoter to co-creator.

Together, these agencies agree that New Balance’s co-authored strategy redefines athlete collaboration as a partnership of equals.