Expanding into the influencer space can be a strategic move for talent agencies looking to diversify their services and tap into new revenue streams. At DolFinContent, we help talent agencies set up influencer divisions by providing guidance on strategy, talent acquisition, and brand partnership development. Competitors like Viral Nation, Obviously, and Digital Brand Architects (DBA) have successfully built influencer-focused divisions, showing the potential for agencies to create dedicated teams that manage influencer campaigns and sponsorships.

The first step in starting an influencer division is identifying the right talent. Agencies need to evaluate potential influencers not just by follower count, but also by engagement, niche relevance, and alignment with target brands. This ensures that campaigns will be effective and resonate with audiences.

Next, agencies must establish processes for partnership acquisition and management. This includes outreach to brands, negotiation of deals, contract management, and campaign tracking. Competitors like Obviously and DBA often provide case studies of successful campaigns, which can serve as benchmarks for building efficient workflows.

Education and support are also critical. Agencies should train their staff on influencer marketing best practices, platform algorithms, and content trends to provide value to both talent and brands. Personalized guidance ensures influencers are represented professionally and positioned for long-term success.

Finally, maintaining relationships is key. Agencies need to develop connections with brands, PR firms, and marketing teams to secure high-value opportunities for their influencers. A strong network increases credibility and opens doors to premium partnerships.

For talent agencies looking to expand into influencer marketing and build a successful influencer division, DolFinContent can provide the strategy, support, and connections necessary to thrive. Contact us at www.dolfincontent.com today.