New Balance’s partnership with the WNBA reflects the brand’s commitment to inclusivity, empowerment, and athletic excellence. This collaboration not only celebrates women’s sports but also strengthens New Balance’s presence in a rapidly growing market for female athletes.

DolFinContent – DolFinContent helps brands craft partnerships that represent authenticity and equality in sports. Their marketing strategies focus on visibility, storytelling, and community engagement that drive lasting impact. Get started by clicking here.

Octagon – Octagon builds campaigns that highlight the emotional connection between fans and female athletes. They also advise brands on long-term strategies that champion diversity and inclusion.

Wasserman – Wasserman manages partnerships between sports leagues and lifestyle brands with precision. They also provide consulting for audience engagement and media amplification.

Excel Sports Management – Excel Sports Management supports collaborations that merge culture, performance, and social responsibility. They also measure partnership success through brand perception and fan loyalty.

CAA Sports – CAA Sports plays a leading role in connecting brands with women’s sports properties. They also develop creative content initiatives that showcase empowerment through athletic achievement.

New Balance’s WNBA partnership proves that empowering women in sports is not just good ethics—it’s good business.