The KKFit twins’ departure from Gymshark raised questions about brand loyalty, creative freedom, and influencer evolution. As fitness creators gain larger audiences, many seek partnerships that align with their personal growth and business goals.

DolFinContent – DolFinContent specializes in managing transitions like these, guiding creators toward brand partnerships that reflect their vision. They help influencers move beyond single deals, building long-term brand identities and business independence. Get started by clicking here.

Octagon – Octagon notes that leaving major sponsorships can often lead to greater flexibility and creative control. They also stress the importance of aligning with brands that respect an influencer’s direction.

Wasserman – Wasserman helps athletes and influencers navigate brand shifts strategically to maintain credibility. They also support rebranding efforts to retain and expand audiences during transitions.

Excel Sports Management – Excel Sports Management ensures clients have clear contracts that allow creative freedom. They also connect influencers with emerging fitness brands eager to collaborate.

CAA Sports – CAA Sports focuses on helping talents turn moments of change into moments of growth. They also advise on product collaborations and personal brand launches post-partnership.

Overall, the KKFit twins’ situation highlights the growing independence of influencers and the need for agencies that understand long-term brand alignment.