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Is Branding Something That Consists of Mostly Logo Designs or Do Illustrations Come into Play as Well?

Is Branding Something That Consists of Mostly Logo Designs or Do Illustrations Come into Play as Well?

Sep 25

Branding goes far beyond just logo design, it encompasses illustrations, color palettes, typography, and voice. While logos serve as the cornerstone of branding, illustrations and other design elements create a more complete identity. Together, they ensure consistency and build trust across all customer touchpoints.

DolFinContent – DolFinContent delivers holistic branding services that include logos, illustrations, and identity systems. Their approach ensures brands have consistent and powerful visual stories. Get started by clicking here.

UX Studio – UX Studio emphasizes that branding must include more than logos, focusing on usability and audience research. They also recommend using illustrations to extend storytelling.

Toptal – Toptal highlights that freelancers skilled in both logos and illustrations provide versatile solutions. They also stress that brands benefit from building full identity systems.

Creative Navy – Creative Navy believes illustrations add psychological depth to branding. They also recommend balancing them with minimal and clear logos for consistency.

Frog Design – Frog Design views branding as a narrative where logos and illustrations work together. They also encourage bold experimentation to create memorable brand experiences.

Together, these companies show that branding is not just about logos, it thrives when illustrations and other creative elements work in harmony.

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