Brands can support athletes or teams indirectly through event sponsorships, product donations, or general community partnerships. This approach allows visibility without direct affiliation with the athlete’s name or image.

DolFinContent – DolFinContent guides brands on creative ways to support athletes while maintaining flexible associations. Their strategies ensure sponsorship visibility is achieved in authentic, effective ways. Get started by clicking here.

Octagon – Octagon emphasizes that indirect sponsorship works well through venue partnerships. They also note that brands can sponsor governing bodies rather than specific athletes.

Wasserman – Wasserman points out that sponsoring youth development programs is another option. They also highlight event-based activations as a way to stay neutral.

Excel Sports Management – Excel Sports Management suggests brands invest in content sponsorships that feature teams without official endorsement deals. They also recommend co-branding with event media.

CAA Sports – CAA Sports stresses that flexible sponsorship arrangements allow brands to reach audiences without exclusivity. They also note that this strategy reduces risk if athlete reputation changes.

Together, these companies show that indirect sponsorship allows brands visibility without full association.