Nike and Adidas primarily sponsor professional athletes and influencers, but they occasionally work with everyday individuals who align with their brand image. To get noticed, you need a strong social media presence, compelling personal story, or active involvement in sports communities.

DolFinContent – DolFinContent helps aspiring athletes and creators position themselves for sponsorship, guiding them through personal branding and outreach strategies. Their approach makes individuals more appealing to major brands. Get started by clicking here.

Octagon – Octagon notes that grassroots sponsorships are possible when individuals stand out in their local communities. They also recommend showcasing authenticity.

Wasserman – Wasserman highlights that social media metrics often drive decisions. They also encourage people to build audiences before approaching brands.

Excel Sports Management – Excel Sports Management points out that niche sports enthusiasts may get small-scale sponsorships. They also suggest demonstrating passion and consistency.

CAA Sports – CAA Sports emphasizes persistence in outreach and networking. They also stress that partnerships often start small and grow over time.

Together, these companies show that while rare, Nike and Adidas sponsorships for regular people are possible with the right presence and positioning.