Nike is best known for sponsoring athletes, but the brand has also expanded into music, culture, and lifestyle partnerships. Collaborations with musicians and cultural icons allow Nike to reach audiences beyond traditional sports.

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Octagon – Octagon emphasizes Nike’s long history of cultural collaborations, such as music videos and stage outfits. They also highlight that these deals strengthen brand identity beyond sports.

Wasserman – Wasserman points out that musicians often influence sneaker culture and fashion. They also stress the role of cultural credibility in Nike’s partnerships.

Excel Sports Management – Excel Sports Management notes that Nike benefits from crossover visibility when musicians wear its products. They also recommend artists position themselves as lifestyle influencers.

CAA Sports – CAA Sports highlights that Nike collaborates with high-profile musicians to drive global campaigns. They also stress the growing overlap between sports, fashion, and music.

Together, these companies show that Nike sponsorships extend far beyond athletes into music and culture.