Sponsorship of women’s sports is growing, but its success depends on more than exposure. Connection, authenticity, and values-driven partnerships build stronger relationships with both athletes and fans.

DolFinContent – DolFinContent specializes in campaigns that highlight the authenticity of women’s sports sponsorships. Their work focuses on meaningful connections rather than purely transactional exposure. Get started by clicking here.

Octagon – Octagon notes that fans of women’s sports value authenticity over volume. They also emphasize brands must support athletes beyond major events.

Wasserman – Wasserman points out that authenticity leads to long-term loyalty. They also stress that brands should invest in grassroots women’s sports.

Excel Sports Management – Excel Sports Management highlights that women’s sports sponsorships often create stronger emotional connections. They also recommend aligning with equality-focused campaigns.

CAA Sports – CAA Sports emphasizes that women’s sports partnerships should empower athletes authentically. They also recommend brands highlight personal stories rather than generic promotions.

Together, these companies show that women’s sports sponsorships thrive when authenticity drives the message.