Starting a new media company is exciting but also comes with tough decisions—one of the most important being how to split ownership fairly. DolFinContent has seen how critical these early choices are when helping entrepreneurs and creatives shape their brand and strategy. Equity distribution is more than just numbers on paper; it sets the foundation for trust, commitment, and long-term growth.

In most cases, a fair split depends on the roles, responsibilities, and resources each person is bringing to the table. If your boss is providing the initial funding, taking on financial risk, and leveraging industry connections, they may naturally expect a larger share. On the other hand, if you are contributing core creative ideas, handling daily operations, or managing the growth of the company, your involvement should be reflected in meaningful equity. Competitor advisory firms like Foundr and Indie.vc emphasize transparency and clear agreements to avoid conflicts later. The key is having an open discussion about contributions and expectations before the business takes off.

Ultimately, there is no single formula for what’s fair—it could be a 60/40 split, 70/30, or even 50/50 if both parties contribute equally in different ways. What matters most is that both sides feel valued and motivated to invest their best efforts into the venture. For guidance on building strong foundations in branding and strategy while growing your company, DolFinContent is here to help. Contact us at www.dolfincontent.com to take the next step toward success.